What is India Reading Amidst the Second Wave of the Pandemic?

During the last 12 months, the pandemic has led individuals to spend most of their time indoors as they preserve social distance. As India now reels below an alarming second wave, many components of the nation have tightened stay-at-home protocols — making shoppers go for actions that scale back their must step out — a key pastime being ‘reading’.

In response to homegrown e-commerce platform Flipkart, the Books class has witnessed a development of 1.5 instances within the variety of models offered within the first quarter of 2021, in comparison with the identical interval final 12 months.

“With people finding comfort in books, it’s curious to see how reading habits and genre preferences can change during unprecedented times. We pride ourselves in being close to consumers, while deeply understanding their needs and expectations across the country and work continuously towards providing them with the best selection, through our sellers. In the case of books, overall, two-third of the demand for books on the platform came from tier-2 and tier-3 cities in the past quarter, where we witnessed increasing searches from cities such as Jamshedpur, Azamgarh, Faizabad, Deoria, Guwahati, Gorakhpur and Bhubaneswar,” Nishant Gupta, Head — Magnificence, Basic Merchandise, Residence and Furnishings, Flipkart instructed IANSlife.

With aggressive exams across the nook coupled with time in hand, individuals are upskilling, resulting in a rising demand for educational books, reference books, common information books and English books reminiscent of Phrase Energy Made Straightforward and Oxford Scholar Atlas. Owing to youngsters spending their time at residence, exercise books, image and colouring books have additionally seen a transparent spike.

The 12 months 2020 led to a paradigm shift in everybody’s lives — individuals started considering, consuming, dwelling and studying in a different way.

Books that cope with weight reduction, diets and different ‘how to’ books noticed nice demand. Self-help and soul-searching books boomed greater than common, as individuals turned to books as a means of understanding their outdated and new lives, making books reminiscent of ‘Ikigai’, ‘Think Like a Monk’, ‘Death’, ‘Power of Subconscious Mind’, ‘Attitude is Everything’, ‘Life’s Wonderful Secre’t function within the High 100 books offered on Flipkart. Moreover, books by movie star writers reminiscent of Sonu Sood, Tahira Kashyap and Priyanka Chopra made it to the bestseller checklist on the platform, learnt IANS.

With a view to encourage ebook readers additional, Flipkart has additionally launched their digital property for its books class — Flipkart #NowReading on Instagram, which hosts digital launches of latest books, discussions with bestselling authors, opinions and options. It has hosted Amish Tripathi, Rujuta Diwekar, Sonu Sood, Durjoy Dutta, Tahira Kashyap and Chetan Bhagat, amongst others.

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