There’s now a platform that enables salons to supply potential and present shoppers the chance to find, contemplate and seek the advice of with an skilled and at last make a hair care buy — all on-line utilizing a social media platform.
The #KerastaseAtHome platform is profitable and really nicely acquired by the model’s salon companions. The Social Commerce mannequin offers shoppers the comfort of a web-based expertise, with out eliminating the personalisation and human ingredient of the salon/hair skilled dialog. Globally, it is a quickly rising avenue for manufacturers to achieve their end-consumers and Kerastase was the primary to deliver it to the Luxe Salon business in India at this scale.
The posh skilled haircare model has been providing its shoppers in India a personalised but indulgent hair care expertise for greater than 10 years by partnering with solely essentially the most luxurious salons throughout the nation. The model gives hair care rituals and residential care merchandise in additional than 350 salons throughout 30 cities, together with Mumbai, NCR, Bangalore, Kolkata, Chennai, Ahmedabad, Pune, Hyderabad, Chandigarh, Lucknow to call a number of.
“Being the place the buyer is, is essential for any model and all of the extra essential in right now’s state of affairs! For our associate salons to remain forward of the curve and higher service the wants of their shoppers providing a platform for on-line buy was key. We launched a Social Commerce platform in 2020 to allow our salon companions to develop their client base by way of digital activation and hyper-local media promoting. This yr we proceed to strengthen Social Commerce with improved options and simplified back-end administration techniques for our salons to have the ability to speed up their enterprise,” says Rachit Mathur, GM, Kerastase India.
In light of the challenging situation brought about by the global pandemic in 2020, Kerastase created an opportunity for its salon partners by launching a pioneering SoComm platform in order to reach out to new and existing consumers and give them the convenience of having their luxury hair care delivered to their doorstep. This year it continues to push the SoComm platform while also driving “sampling” by providing two complimentary Kerastase pattern sachets on each order positioned. This fashion one will get to expertise extra of Keratase’s vary providing.
Merchandise may be delivered house, go to https://www.prosalonlocator.com/kerastase/socom